I found an interesting article on how to optimize your SEO keywords within a WordPress post. The article was almost like a recipe in the sense that it directly laid out in order key attributes to have in a post, the first being the post and page title. Finding a word or better yet, set of words to describe your pages is the first step for helping search engines promote your page. The more unique you can make it, the more likely you are to get traffic. Second comes the meta description, which displays how search engines will show your results. I learned that if you don’t have any meta data the search title will be treated as such. It is key to make the title unique and to re-iterate the keyword in the meta description as well as through out the post.
Next, the article touched on meta data plugins and how you can embed descriptions within the post on your page, the most popular being Yoast SEO. I have used this plugin for my WordPress site and it is very user friendly. It displays various color dots indicating how searchable your site is, green being the best, yellow and orange in the middle, and red if it doesn’t have strong SEO. By using this plugin on each post it allows your site to have more opportunity to be found when searched. The more optimized pages/posts, the more changes you have to be discovered. Another key point that was brought to light by this article was its mention of Google’s inability to recognize images. The only was to optimize for an image is to include similar alt tags that match your title, page content, and meta descriptions.
Interlinking allows you to link to other posts or pages within your site. It is key to keep people clicking around on your site so that they spend more time there. By having links within the site that “talk” to each other you improve on your SEO even further. Another useful tip is to look at your permalinks, the strand of text at the end of your url. Getting rid of filler words and making sure you are trying to match the permalink to you page keywords will better optimize that post.
Lastly, it is often overlooked, but is a crucial step. Making sure your h1’s, h2’s, etc. are linked up with your keywords is a major way to boost your SEO. Google looks at the html to determine the hierarchy of importance on a page. Making sure that your h1 is corresponding with the content on a page is a great way to increase searchablility. All of these steps if done correctly can add huge traffic and SEO opportunities to your website, improving your overall web presence.