I couldn’t not read and learn more about the always-mysterious SEO after learning about it during lecture today. This is an area that I have never dove too deep in but am constantly asked by clients to work on. It has always seemed so vague to me when a client asks, “Can you improve our SEO.” As I’ve learned, most people don’t actually know what all goes into search engine optimization and think that there is just this magical way to do it and make their website famous. I decided to sit down and read up strategies for tackling this internet giant in hopes to be able to provide clients with a better answer to their question.
I’ll start with the backside of the article where it talks about planning your SEO process. Step one being to define your goals. What do you want to accomplish? More sales? Higher Traffic? For instance, if you want to drive up sales you may want to spend more time making attractive and searchable product pages. Secondly, you’re going to want to do the obvious and consider your audience. This seems redundant and is what everything in the web world revolves around but is a crucial step to designing your pages. You’ll want to cater not only the content, but the keywords to suit the type of traffic your site might be getting. The third step is to create an editorial calendar, which will determine when you will publish certain content. This will help you stick to a routine schedule while still providing your site with the updated content it needs to stay current in the ever-changing web world. And lastly, you’ll want to go back and re-assess you SEO. Stay on top of you analytics and determine what is successful for your site and its target audience.
The article talked about four areas you can tweak to optimize your content. They are:
- Keyword Research – figure out unique keywords BEFORE you start writing so you incorporate them into the page as you go
- Keyword Optimization – learning where to use those keywords within a page is just as important as choosing the words. Check out SEOMoz
- Content Organization – logically organize your content, establishing a hierarchy on information
- Content Promotion – share on social media and try to have other sites link to your site
Lastly, the article talked about the different types of SEO content. I wont dive into each one but here are a few that particularly stuck out to me. The two “bread and butter” types were product pages and blog posts. Here are going to be some of the biggest trafficking opportunities. Lists and videos were two unique and not as widely used pieces of content that are easier to link keywords too, so you may want to consider implementing one of those if appropriate. And lastly, info graphics and slideshows have shown to include a lot of information in one place that can rack up page view.